The label for Felberjörgl Winery's Mash fermentations wine is not just a label, but a cheeky confidante, playfully flaunting the complex sass of this Southern Styrian orange wine.
It's a visual delight that captures the wine's many moods, dancing between sunbeams and raindrops, and giving you a taste of its flavor flirtations without spilling all its secrets.
Each label serves as a window into the specific year of harvest, allowing lovers of the wine to not only taste but also see the unique climatic conditions that shaped the wine. This concept is rooted in a meticulous analysis of local weather data, including monthly sunshine hours and the amount of rainfall, to authentically capture the essence of the vintage.
In a nutshell, the label peeks into the year's deepest secrets, serving up a flavor that's as unforgettable and quirky as the whims of the weather that fermented it.
service: packaging design, product photography
client: Winery Felberjörgl